Social Beauty
Black Content Creators On Whether Tarte Can Redeem Itself After Its Latest Influencer Trip Debacle
At this point, #TrippinWithTarte public relations stunts should always prompt the question, how’s Tarte Cosmetics trippin’? The brand’s latest influencer trip controversy involves Bria Jones, a content creator with nearly 466,000...
The Long And Short Of YouTube Shorts
With President Joe Biden and federal legislators threatening to ban TikTok from the United States due to concerns its Chinese parent company ByteDance will share user information with the Chinese government and the increasing difficulty...
Cosmetic Chemist Ramón Pagán On His Beauty Of Joseon Collaboration And The Evolving Influencer Space
On social media, Ramón Pagán, better known as Glow by Ramón, is a sunscreen savant. To evaluate chemical sunscreens, the London-based American beauty content creator uses what he calls a six F testing rubric covering feel, finish,...
Are We Entering An Age Of “Deinfluence”?
It feels like there’s been a zeitgeist reset. After beauty exuberance led to an explosion of TikTok trends and brands connected to celebrities and influencers last year, the mood early this year has soured on what the...
A Content Creator’s Recommendations For Identifying And Working With Content Creators
When the pandemic brought events to a halt, Monica Ramirez, a graphic designer who previously worked on them for Beauty Independent parent company Indie Beauty Media Group, pivoted to full-time beauty, fashion and lifestyle brand content creation....
Vietnamese American TikToker Vi Luong Is Speaking Out About How Brands Treat Minority Content Creators
Vi Luong seems like she’s having a ton of fun on TikTok. From showing herself in hot rollers (“I don’t look like George Washington”) to pretending to audition for “Euphoria” because “there are no Asian baddies” on...
