Lord Jones Shutters US Operations

Lord Jones, once a golden child of cannabis consumer goods, is leaving the American market.  Hundreds of commenters took to social media to express their surprise and dismay at the news, which the brand disseminated...

New Personalization Platform OurX Wants To Be The Noom Of Textured Hair

OurX aims to do for textured hair what Noom has done for dieting by providing a tailored program for people to follow. “We’re training people how to take better care of their hair and every single person’s...

Abi Amé Brings The Je Ne Sais Quoi Of French Skincare To The Body

Starting in 2021, Yasmin Zeinab had conversations with 1,000 women around the world all about their bodies and how they tend to them. Those conversations became the foundation for her new brand Abi Amé. “I realized that...

Herbal Skincare Brand Botnia Undergoes A “Cathartic” Rebrand And Strengthens Its Ties To Aestheticians

Justine Kahn, founder of Botnia, has wanted to tweak her brand’s packaging since it launched in 2017. “I always had it in mind that our packaging would end up like this,” she says, holding up...

After Raising $4M In Seed Funding, Aging Hair DTC Brand Arey Arrives At Credo

When consumers the world over know how to pronounce Arey (it sounds like “array” and comes from the French word “arrê,” meaning “to stop”), co-founder and CEO Allison Conrad believes the brand specializing in slowing...

After TikTok Virality Led Wrinkles Schminkles To Sell Millions Worth Of Patches, The Brand Is Reckoning With The Waste It Caused

In February 2022, a 17-second TikTok video showing Shannon O’Brien, owner of Abundance Naturally, a Canadian distributor of beauty brands, including Wrinkles Schminkles, remove Wrinkle Schminkles’ Forehead Wrinkle Patch from her forehead to reveal line-free...